BRAND IDENTITY

 Savvy. Sassy.Confident. The WD•NY brand is trend-driven fashion at its very best. WD•NY is a respected resource for the fashion-forward woman who knows exactly what she wants in stylish, versatile wardrobe essentials and trend pieces. From superbly fit and tailored separates, to flirty feminine dresses and a multitude of key pieces to build fashion mileage, WD•NY branded fashion is always absolutely now. From runway to red carpet the looks and styles fashionistas are coveting and the contemporary missy customer is looking for, can be found hanging with a WD•NY label.

WD•NY is driving a new evolution of trend right missy fashion, with a strong price value relationship. WD•NY creates a strong brand identity in the retail marketplace, complementing consumers desire for fashion with versatility and wear ability.

WD•NY embraces a modern design aesthetic merging clothing function and style with the multiple and diverse lifestyles of todays fashion consumer all at an affordable price point.

With Company-owned and managed production factories, a reputation for the highest quality control, consistent fit and sizing, and a strong cost-value ratio, WD•NY delivers their fashion-right product to market quickly. The perfect synergy of trend right fashion infused with modern sensibility, WD•NY is a lifestyle brand for the missy consumer of every age and shopping channel. Vibrant patterns and prints, innovative fabrications and comfortable, easy-to-wear silhouettes are trademarks of the winning selection of tops, pants, skirts, dresses, and jackets designed, merchandised and marketed for quick turn each season. From soft dressings to novelties and knits, social separates and dresses, to lightweight coats and toppers and item trend sellers; WD•NY goes effortlessly from conference call to last call.